We're excited to announce that the brand-new Minimalist email templates are now live! Following the Classic, Modern, Holiday, and Anniversary styles, this is the 5th email template style — designed for merchants who prefer a clean and pure aesthetic.
Design Philosophy: Less is More
The Minimalist templates are built on a core "Less is More" principle, stripping away all unnecessary decorative elements to let the email content itself take center stage. A pure white background paired with black and gray typography, carefully crafted font hierarchies and whitespace ratios create a clean, elegant visual experience.
Minimalist Style Highlights
- Pure white background + black/gray typography: Text hierarchy as the design core, no color distractions
- 520px narrow layout: More focused reading experience, highlighting essential information
- Minimal decoration: Only the brand logo and essential action buttons are retained
- Elegant typography: Carefully tuned font sizes, weights, and line heights
Full Scenario Coverage
The Minimalist templates cover all 16 email scenarios, including verification codes, initial passwords, ticket notifications, merchant messages, affiliate messages, reseller messages, end-user messages, order success (paid/unpaid), key delivery (full/partial), pure key delivery, reseller pure key delivery, order cancellation, order completion, and order refunds.
Multi-Language Support
Each template is available in Simplified Chinese, Traditional Chinese (TW), Traditional Chinese (HK), and English. Launched simultaneously for both the CN site and International site to serve merchants across different regions.
5 Styles, Your Choice
With this release, the APSDAI email template system now offers 5 distinct styles. Merchants can freely choose based on their brand identity:
- Classic: Clean and practical, strong compatibility for all scenarios
- Modern: Refined and elegant, strong brand presence and professional image
- Holiday: Festive vibes, a powerful marketing tool for promotions
- Anniversary: Celebration theme, brand storytelling and user engagement
- Minimalist: Pure simplicity, content-focused, ideal for minimalist brands
Head to your merchant dashboard now to try the new Minimalist email templates!